In the spirit of giving and granting wishes this holiday season, Sears Canada has planned 12 consecutive days of giving—to people, to organizations, to the communities that support us. Each day is a celebration of the true spirit of the season.


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Day 1 - December 1

National Volunteer Day

Day 1 of our #12DaysofGiving was National Volunteer Day and a huge success! As a part of #12DaysofGiving, Sears employees joined forces with our charity partners across the country yesterday for a day of service in their communities. Thanks to all who participated!


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Day 2 - December 2

In-store Surprise and Delight

On the 2nd day of giving, Christmas came early for one lucky shopper at each Sears store! Our store managers surprised each winner with their ENTIRE purchase for free, and some additional gifts to show how much we love our customers!


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Day 3 - December 3

Beauty Gives Back

Day 3 was our annual Beauty Gives Back event! It was a fun day full of beauty workshops and consultations, and we're honored to be able to give back to Look Good, Feel Better!


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Day 4 - December 4

Baby Registry

Christmas came early for some moms-to-be! Sears surprised four moms with ALL of the items on their baby registry, and then some!


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Day 5 - December 5

Love Your Winter

On Day 5 we surprised three communities with an afternoon skate at their local rink complete with hot chocolate, treats and music. It was the perfect way to warm up for more holiday fun!


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Day 6 - December 6

Operation Wish

Day 6 was Operation Wish, and our team visited the Halifax and Region MFRC childcare centres in Halifax and Shearwater with a special surprise. Santa Claus himself delivered toys and games to the Child, Youth & Family programs. It was a great holiday celebration for all!


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Day 7 - December 7

Tree of Wishes

The Tree of Wishes is a Sears holiday tradition. Each year we invite our local charity partner, often the area's Boys and Girls Club, to supply us with the names and wish gifts of less fortunate children. We hang their name and wish gift on a snowflake on The Tree of Wishes in their local Sears store. Sears customers choose a wish gift from the tree and then buy and donate the toy. Our customers make wishes come true – that's how amazing they are.


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Day 8 - December 8

Janeway Hospital Toy Shop

On Day 8 of the #12DaysOfGiving, the Sears team in St. John's visited Janeway Children's Hospital Foundation and set up a special pop-up shop, giving all the children in the hospital a new toy for the holidays. It was a great success and a fun, festive celebration for all.


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Day 9 - December 9

Awesome Dad and Awesome Mom

On the 9th day of the #12DaysofGiving, we surprised an awesome couple - an Awesome Dad and an Awesome Mom, both volunteers with their local Boys and Girls Club, with a very special day! Bruce received a Man Cave Makeover while his wife Stephanie received a makeover at the Sears store in Peterborough, Ontario. Thanks for all you do in your community - we are thankful for you!


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Day 10 - December 10

Home for the Holidays

We asked our associates to nominate a deserving colleague who would win airfare for themselves or a close relative to travel Home for the Holidays. On Day 10 of the #12DaysofGiving, Sears surprised three associates and sent them on their way home for the holidays!


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Day 11 - December 11

Pinterest Wishlist Wonderland

On the 11th day of giving, we ran a Pinterest contest. We asked our customers to create their own Wishlist Wonderland board using #SearsWishList for a chance to win 1 of 3 $1,000 Sears gift cards. Over 400 customers have pinned their Wishlist!


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Day 12 - December 12

Holiday Day of Giving

We celebrated our final day of giving with all Sears customers! Each Sears store got in the holiday spirit with all kinds of festive activities throughout the day – from caroling and gift wrapping to hot chocolate and daily deals!